They just aren’t reflected in the numbers because much of the revenue is generated via ads for free games, virtual goods sales, or subscriptions to online games. The natural comeback for the PC advocates is that PC game sales have never been stronger. I’m not sure why they don’t break out more information on the PC retail games market, but it’s clear they don’t want people to focus on the decline in sales, which happened despite big launches like the World of Warcraft Wrath of the Lich King launch in the fall. The last couple of years, NPD and the Entertainment Software Association have been burying this news in a press release about software sales for the entire year. PC retail sales have been heading south for a while. It will be interesting to see revenue numbers for the entire industry in 2008, since casual was one of the hot investment sectors of last year. PopCap’s growth shows that there is still a lot of demand for casual games, or those that are akin to game snacks with fun basic mechanics. And Bejeweled alone has sold more than 25 million copies across all game platforms. PopCap now has 15 titles available for purchase, up from 10 in 2007. Other top sellers included Bejeweled 2, Zuma, Amazing Adventures The Lost Tomb and Mystery P.I. 8 on the list of best-selling PC titles during the peak December month.
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