Four of the leading Online-Video Studios (OVC) are Machinima, Maker, FullScreen and BigFrameįour of the OVS leaders (profiled briefly below) are Machinima, Maker, Full Screen and BigFrame. It is ceding content ownership to third parties – perhaps both to keep neutrality and avoid a Paramount-like antitrust case. Google itself is investing in “YouTube Originals” content (recently announcing an additional $200 million), but has avoided becoming an OVS. Most remain small and independent, although at least two OVS companies been acquired: this week Discovery Communication bought Revision3 and a year ago Google bought Next New Networks. These formed in various ways to support creators and make money, and they each are grappling with their role in the emerging media landscape. Small studios have emerged– let’s call them “Online Video Studios” (OVS). As the online-video leader, YouTube provided a platform to access an audience directly, and eventually helped creators earn money by sharing advertising revenue.īut as the online-video market continues to mature, it’s beginning to adopt industry attributes of early radio, television, cable and film. Several years ago an independent YouTube creator wasn’t just an actor or actress – they actually wrote their own show, owned their own production studio, managed a mini-cable network and oversaw their content’s promotion and distribution.
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